Every year I hear more and more people (virtually all of them male) saying Valentine’s is too commercial, a made up holiday, just an excuse for companies to sell cards and candy, meaningless, and so on.
First the facts: February 14th was declared a holiday in 496AD to honour one (or more) of the martyrs named Valentine. Almost a thousand years later it started to be associated with romantic love, and from there it became a day for lovers to show their love with flowers, cards, and confections. The day was much as we know it now four hundred years ago, albeit not as big a commercial enterprise. So, while the retailers of the world have done what they do, they did not create this holiday!
The long and short of it is this day has been a day to express love for centuries. It has long been a day of remembrance for those in love. The Old Testament is full of days of remembrance, most of them celebrated with a feast. God seems to think it’s good for us to focus on certain things, and to do it on the same day each year. I think the love of a husband and wife qualifies to be remembered in this way, and it grieves me to see some dismissing it as commercial, or silly, or too much trouble.
I urge you to start seeing Valentine’s as a day to celebrate your marriage, and your mutual love. How you do so is up to you – the form of the celebration isn’t important, but the celebration is.